Introducing Enterprise Technology Advisors: Helping Leaders Navigate What’s Next
By Zack Huhn | Enterprise Technology Association
As the pace of change in enterprise technology accelerates, business and IT leaders alike are facing a critical challenge: how to stay ahead of the curve while making smart, confident decisions about the tools, partners, and strategies that will shape their organization’s future.
Today, the Enterprise Technology Association (ETA) is proud to announce the launch of a new division designed to meet that challenge head-on.
Meet Enterprise Technology Advisors
Enterprise Technology Advisors is a dedicated division of ETA focused on helping organizations thrive in the era of AI, digital transformation, and cyber-physical innovation. This division offers expert guidance and support in three core areas:
1. Technology Education & Training
From executive briefings to hands-on workshops, we provide curated learning experiences to help teams build confidence and competence around the technologies shaping modern business. Topics include AI strategy, cybersecurity best practices, cloud modernization, and responsible tech use.
2. Solution & Partner Matchmaking
Finding the right vendor or solution shouldn’t feel like a gamble. Through ETA’s trusted referral network, we connect qualified buyers with vetted providers—saving time, reducing risk, and accelerating results.
3. Technology Advisory Services
Whether you’re exploring AI implementation, evaluating digital tools, or rethinking your IT strategy, our advisors offer independent, strategic insight tailored to your industry, goals, and growth plans.
Why Now?
Every company is now a technology company in some way. As innovation cycles shrink and the pressure to “get it right” increases, business leaders are hungry for a trusted partner who understands both the big picture and the day-to-day reality of technology change.
That’s what Enterprise Technology Advisors is here to provide:
Clarity in a noisy market
Confidence in decision-making
A direct line to trusted experts and partners
Built on a Trusted Network
Enterprise Technology Advisors builds on ETA’s momentum from initiatives like AI Week and Cyber Week, which have convened thousands of leaders across business, technology, and government. It also taps into our rapidly growing ecosystem of thought leaders, enterprise vendors, research institutions, and solution providers across the country.
Whether you’re a CIO preparing for a digital overhaul, a CEO exploring AI enablement, or a team leader building technical fluency across your department—Enterprise Technology Advisors is ready to help.
Get Involved
Want to learn more or partner with us?
📩 Reach out today to explore custom education programs, referral partnerships, or a free strategy consultation with our advisory team.
🌐 Visit joineta.org/advisors
Together, let’s unlock the next chapter of enterprise innovation.
